The effects of website provision on the demand for German women's magazines
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		Abstract: What happens to the demand of the print version if a magazine launches a website? This question is empirically analyzed for the German women's magazine market, a particularly relevant segment of the German magazine market. Static and dynamic nested logit--type demand models are estimated on quarterly panel data covering the period 1996 to 2001. Main findings are that website provision does not have a significant effect on magazine demand --- a conclusion that is robust to alternative specification of the potential website effect (including `passive' learning and `active learning') --- and there are significantly positive `awareness' spillovers from website presence of competitors.
	Additional information: Appendix A - auxiliary regression results Appendix B - test for endogeneity of website provision Appendix C - descriptive statistics Appendix D - original parameter estimates for dynamic model
	Keywords: differentiated product demand models, magazines, GMM, panel data JEL classification: C3, L1 Status: submitted
		Data The data along with a variable description and the software codes I used will be made available here as soon as the paper is accepted (so let's hope it will be accepted soon). Download variable set description here! Download data set here!